Discover trends with Social Listening
Use Social Listening in Social Planner to review public trend signals from Google, Pinterest, Wikipedia, TikTok, and YouTube, then move an insight into planned content with Add to Planner.
Before you start
Social Listening is available wherever Social Planner is enabled, and you do not need to connect social accounts to use it.
Social Listening is view-only and insights cannot currently be downloaded. Data refreshes periodically, and the exact cadence varies by source.
Review Social Listening insights
Open Social Listening from your sub-account, choose a source and trend type, filter the dates, and open an insight when you need the source website.
In your sub-account, open Social Planner.
Select Social Listening.
Choose a source and trend type.
Apply the date filters to focus on the period you want to review.
Select a trend card to open the source website in a new tab when that source supports it.
From an insight, select Add to Planner to move from discovery to planned content.
Changes you make on an external source website do not modify JourneyCARE data.
Social Listening sources and metrics
Each source provides its own trend types and metrics, so choose the source that contains the signal you want to review.
Source | Trend type | Metrics or details shown |
|---|---|---|
Google Trends | Country-specific search volumes | |
Pinterest Keywords | Total Pins; weekly, monthly, and yearly growth percentages; top regions; 0–100 trend score | |
Wikipedia | Wikipedia Pageviews | Current-week total views; previous-week average views; daily and weekly trend percentages |
TikTok | TikTok Breakout Songs | Song and artist |
TikTok | TikTok Hashtags | Hashtag, search volume, and industry |
TikTok | TikTok Popular Songs | Song and artist |
YouTube | YouTube Popular Channels | Channel name, author URL, and top video URL |
YouTube | YouTube Popular Keywords | Keywords |
YouTube | YouTube Trending Videos | Video name, channel, comments, author URL, and likes |
Use insights without changing source data
Trend cards can open the original source website for further review when that source supports external links, while Social Listening remains a read-only workspace inside JourneyCARE.
Use the source and trend-type choices to review the available public signals.
Use date filters to focus the insight view on selected dates.
Select Add to Planner when an insight should become planned content.
Do not expect external-site changes to update JourneyCARE data.