Analytics for forms and surveys
The analytics dashboard shows views, responses, average completion time, and completion rate for your forms and surveys, and you filter it by asset type, asset, and date range. Open it from Sites > Analytics.
Open the analytics dashboard
Open the dashboard from the Sites area in two steps.
From the left menu, go to Sites.
In the top navigation, select Analytics.
Filters
Three filters set the dashboard's scope: Type, Asset, and Date Range.
Filter | Options |
|---|---|
Type | Forms or Surveys. The dropdown also lists Funnels, Websites, QR codes, and Blogs. |
Asset | All, or a specific form or survey. |
Date Range | Last 7 days, Last 14 days, Last 30 days, Last 60 days, Last 90 days, or Custom. |
Selecting a single asset hides the aggregate per-asset breakdown.
Metrics
The dashboard reports four headline metrics, a views chart, and a per-asset breakdown.
Metric | What it shows |
|---|---|
Total Views | The number of times the selected asset or assets were viewed during the selected date range. |
Responses | Completed submissions. |
Average Time | Average completion time. |
Completion Rate | Percentage of responses versus views, with an automatic previous-period comparison. |
Total Views chart | A line chart used to identify increases or declines. |
Per-Asset Breakdown | A table showing Total Views for each form or survey. It appears when All assets are selected. |
Survey Views | Available only for surveys, and only when one specific survey is selected. |
The previous-period comparison uses the immediately preceding period of equal length: Last 14 days is compared with the prior 14 days, for example.
Survey slide-level metrics
The slide-level table appears only when one specific survey is selected, so switch the Asset selector from All surveys to the exact survey to see it.
Column | What it shows |
|---|---|
Slide | The step within the survey. |
Views | Respondents who reached that slide. |
Drop-Off | Respondents who exited on that slide, shown as a count followed by a percentage. |
How drop-off is calculated
For slide n, where n is greater than 1, drop-off compares the current slide's views with the previous slide's views.
Metric | Calculation |
|---|---|
Drop-Off (count) | Views(n-1) minus Views(n) |
Drop-Off (%) | Drop-Off (count) divided by Views(n-1), times 100 |
Slide 1 has no previous slide, so its Drop-Off is N/A. Positive Drop-Off means fewer people reached the current slide; negative Drop-Off means more people reached the current slide.
For example, if Slide 1 has 100 views and Slide 2 has 93 views, Drop-Off is 100 minus 93 = 7 (7%). If Slide 3 has 98 views because five respondents jumped from Slide 1 to Slide 3, Drop-Off is 93 minus 98 = -5 (-5.4%).
Why drop-off can be negative
Drop-Off is negative when more people reached a slide than the previous one, which happens for three reasons.
Jump or skip logic routes respondents past the previous slide.
Legacy routing — the older "move to slide based on option" behavior for radio or checkbox fields skips slides.
Slide order changes — slides were reordered after data collection, changing which slide counts as the previous slide.
Checking a negative drop-off
When a negative Drop-Off needs explanation, check in this order:
Conditional logic — whether jump or skip rules route respondents to the slide.
Legacy routing — whether the older "move to slide based on radio/checkbox option" behavior is skipping slides.
Slide order changes — whether slides were reordered during the selected date range.
Date alignment — if logic or slide order changed recently, make sure the date filter matches the timeframe being analyzed.
Related articles
Set up conditional logic in forms and surveys — jump and skip logic is a cause of negative drop-off.
Where form responses show up — review the submissions behind your analytics.