Add attribution and UTM filters to custom widgets
Attribution and UTM parameters are available only for Contacts and Opportunity widgets. Use them to filter a widget by First or Latest Attribution, group Donut and Line charts by Session Source or Medium, and add attribution and UTM columns to a table chart. See the Dashboard widgets overview for widget categories and chart types; Contacts widgets for dashboards and Opportunities widgets for dashboards list the widgets in these two categories.
Add an attribution filter to a widget
Add an Attribution condition from the Condition tab to filter a Contacts or Opportunity widget by First or Latest Attribution.
Select Add Widget.
Choose the Contact or Opportunity category.
Open the Condition tab.
Select Add Condition.
Choose Attribution.
Select First or Latest Attribution.
Group a Donut or Line chart by Session Source or Medium
Group/Viewby in the Configuration tab can group a Donut or Line chart by Session Source or Medium.
Open the Configuration tab.
In Group/Viewby, select Session Source or Medium.
Session Source and Medium become selectable in Group/Viewby only after an attribution type is configured, so add First or Latest Attribution as a widget condition first.
Add attribution and UTM columns to a table chart
With a Table Chart, Select Columns adds attribution and UTM fields as columns.
Set the chart type to Table Chart.
Open Select Columns.
Select Add attribution fields and choose the attribution and UTM fields to display.
UTM fields appear in Table and Granular insights views only after First or Latest Attribution is added as a widget condition. For the full table chart workflow, see Use table charts for dashboard widgets.
Attribution and UTM fields
These attribution and UTM fields are available for Contacts and Opportunity widgets:
UTM Campaign
UTM CampaignId
UTM Content
UTM Keyword
UTM Matchtype
UTM Medium
UTM AdId
UTM AdGroupId
UTM Source
Medium
Session Source