Custom metrics: metric-level filters and data sources
Apply a filter to a single metric token inside a custom metric formula, and pull data from Meta Ads or Google Analytics, from the widget's Configuration panel. The filter applies only to the token you select, never to the whole formula, and multiple conditions combine with AND logic.
Add a metric-level filter
Add a metric-level filter when you want one metric within a formula to consider only certain data. Filtering happens on the metric token itself, not on the formula as a whole.
Open the Dashboard and enter Edit Mode.
Select Add Widget, then open or create a custom metric. If you have not created one yet, see Create and use custom metrics for dashboard reports.
Build the formula.
Click the metric token you want to filter.
In the right-side Configuration panel, open the Filters tab.
Confirm Applying to, then select a Date Property.
Choose a filter attribute, an operator, and a value.
Select Update.
To narrow the filter further, use + AND to add another condition within the same filter row, or + Add Filter to start another filter row. Multiple conditions on a metric combine with AND logic, so the metric includes only data that satisfies every condition.
Once a metric has an active filter, the metric-token badge shows a filter icon.
Meta Ads as a data source
Use Meta Ads metrics when you want to measure paid social performance alongside your other dashboard data. These metrics are available inside a custom metric once the Meta Ads integration is connected.
Meta Ads metrics include Sum of Spend, Sum of Ad Clicks, Sum of Impressions, Sum of Conversions, Sum of Reach, and Sum of Website Purchases, along with CPC, conversion, CPM, and CTR aggregates.
Google Analytics as a data source
Use Google Analytics metrics when you want website analytics inside a dashboard widget. The account must be connected to JourneyCARE through Settings > Integrations before these metrics are available.
Why Meta Ads or Google Analytics metrics do not appear in the picker
Meta Ads or Google Analytics metrics do not appear in the metric picker when the relevant integration is not connected. Connect the account through Settings > Integrations and try again.
Snapshot filters remain intact when the destination account has matching data sources and field values.