Track social performance with advanced analytics
Social Planner advanced analytics consolidate your publishing performance across Facebook, Instagram, LinkedIn, YouTube, Pinterest, TikTok, Google Business Profile (GBP), Threads, and Bluesky in one dashboard. Metric availability varies by platform, so expected values depend on which accounts you have connected and filter into the reports.
Access the analytics dashboard
Open Marketing > Social Planner > Statistics to view the analytics dashboard. Connected accounts that need reauthentication show real-time alerts; statistics are available from the next day, or after you reconnect the account with upgraded permissions.
Platform-specific limitations
Expect these delays and coverage gaps before relying on a platform's numbers.
TikTok: Only Business profiles are supported. Data can take one or two days to appear because of TikTok API availability.
Pinterest: Correct data can take n–2 days to appear because of API constraints.
LinkedIn: Only LinkedIn pages are supported, not profiles. Follower data is available only through n–2 days (n being the current day).
Threads: Impressions and Post Reach are not supported, nor are follower count, gender data, or advanced engagement metrics. Metrics other than post count have a one-day delay.
Bluesky: Impressions are supported, but follower metrics, demographics, and advanced engagement breakdowns are not. Metrics other than post count have a one-day delay.
Demographics: Not supported by any of the newly released platforms (Threads, Bluesky, and other recent additions).
Post-specific statistics
Post-specific statistics appear in the post-details modal in the Planner list view, for the platforms that support them.
Supported now: Facebook, Instagram, TikTok personal, LinkedIn page.
Coming soon: YouTube, Pinterest.
Not supported: Google Business Profile, TikTok Business, LinkedIn profile, communities.
Metric availability by platform
Use this table to see which metrics each platform reports. An empty cell means the metric is not available for that platform.
Metric | YouTube | TikTok | GBP | Threads | Bluesky | ||||
|---|---|---|---|---|---|---|---|---|---|
Number of Posts | Yes | Yes | Yes | Yes | Yes | Yes | No | Yes | Yes |
Likes | Yes | Yes | Yes | Yes | No | Yes | No | Yes | Yes |
Comments | Yes | Yes | Yes | Yes | No | Yes | No | Yes | Yes |
Followers | Yes | Yes | Yes | Yes | No | Yes | No | Yes | Yes |
Impressions | Yes | Yes | Yes | No | Yes | Yes | Yes | Yes | No |
Post Reach | Yes | Yes | Yes | Yes | No | No | Yes | No | No |
Engagement | Yes | Yes | Yes | Yes | No | Yes | No | Yes | Yes |
Top Performing Posts | Yes | Yes | Yes | Yes | Yes | Yes | No | No | No |
Gender Demography | No | Yes* | No | No | No | No | No | No | No |
*Instagram demographics require at least 100 followers; follower-related statistics may be limited below that threshold.
Filter by platform and account
Control which accounts and platforms appear in the reports before reading the metrics.
Open the account dropdown in the upper-left and check the boxes for the accounts you want included.
Use the selector bar on the left to filter by social media platform.
Choose All for a cross-platform rollup, or select an individual platform to narrow results.
Hover over the tooltip (i) next to any metric for its definition, supported platforms, and time-range details.
Reports and metric definitions
Each report below tracks a defined set of metrics. Percentages reflect the change from the previous week.
KPI Overview
Number of Posts: Total posts published across all selected social accounts.
Total Likes: Total likes on posts published across all selected accounts.
Total Followers: Total unique followers who joined across all selected social accounts.
Impressions: Total unique impressions on published posts across all selected social accounts.
Comments: Total count of comments on published posts across all selected social accounts.
Social Post Performance
An interactive graph shows published posts as bars alongside daily totals for impressions, likes, and comments as lines. The bar graph shows the number of posts published per week across all selected platforms; the overlay lines show the total interactions (comments, likes, and shares) per day, regardless of when the posts were published.
Link Clicks by Socials
Total link clicks from posts published across all selected social accounts, grouped by platform. Tracking is available only for shortened links created through Social Planner.
Link Performance
Total clicks per shortened link for links belonging to a campaign. Tracking is available only for shortened links created through Social Planner.
Number of Posts
Platform-specific total posts published across all selected accounts, comparing the current week with the previous week.
Engagement
Unique likes, comments, and shares received by published posts, broken down by platform.
Impressions
The number of times a published post was displayed on a person's screen.
Post Reach
The number of people who saw content from your page or account, including posts, check-ins, ads, and social information from people interacting with your page. For Google Business Profile, this number reflects Call Clicks, Website Clicks, Food Orders, Bookings, Food Menu Clicks, and Direction Requests.
Top Performing Posts
All-time posts ranked by the highest number of likes among published Social Planner posts. The Eye icon opens the post on its social media platform.
Engagement Stats
Likes, comments, and shares broken down by platform. Use the selector ribbon to switch between Total Engagement, Total Followers, and Total Likes.
Gender Demography
Gender distribution (male, female, and unknown) plus age ranges. Data is available only for viewers who shared the relevant information with their social platform, and is not available for Instagram accounts with fewer than 100 followers.
Analytics limits
Social Planner analytics cannot currently be exported.
Analytics are typically updated in real time.
The available time range is weekly only.
Individual post performance can be compared over time.
To connect accounts you have not added yet, follow Set up Social Planner and connect social accounts.