Analytics

Analytics overview

JourneyCARE lets you collect and review analytics across your website, marketing, and member engagement — from the attribution stored on every contact to Google Analytics 4 events, pageviews, external page tracking, social performance, and custom reports. This collection walks through each analytics surface and how to use it.

What analytics you can collect

Analytics in JourneyCARE fall into a few areas, each with its own article:

  • Contact attribution — every contact stores a First Attribution and a Latest Attribution, so you can see where your members and prospects came from.

  • Google Analytics 4 — send events to a GA4 property from a workflow, record pageviews on funnels and websites, and add GA4 widgets to dashboards and custom reports.

  • External tracking — a script installed on external pages reports page views, form views, responses, completion rate, average time on page, and bounce rate.

  • Social performance — Social Planner advanced analytics show how your scheduled posts perform.

  • Custom reports — build, schedule, and export reports as PDF, and use custom metrics with metric-level filters and Meta Ads or Google Analytics as data sources.

Contact attribution

Every contact record stores a First Attribution and a Latest Attribution. Source categories include Paid Search, Paid Social, Direct Traffic, Organic Search, Social Media, Referrals, Others, CRM UI, and Third-Party. See Understanding Attribution Source for how these are assigned and read.

Google Analytics 4

Send engagement data to a GA4 property from inside JourneyCARE, or record it directly on your pages.

  • Send events from a workflow. The Add to Google Analytics workflow action sends an event to a GA4 property using a Measurement ID, event name, optional Event Value, and API Secret. Data can take 24 to 48 hours to appear. See Google Analytics 4 Tracking and How to send data to Google Analytics within a workflow.

  • Record pageviews. Create a GA4 web data stream and install the gtag.js tag in a funnel or website head to record pageviews. See How to record pageviews into Google Analytics for funnels and websites (GA4).

  • Add widgets. Once a GA4 property is connected under Settings > Integrations, you can add Google Analytics widgets to dashboards and custom reports. See Google Analytics widgets in dashboard and custom reports.

External tracking

Install a script on external pages so the platform shows page views, form views, responses, completion rate, average time on page, and exit-before-30s bounce rate under Sites > External Tracking and Sites > Analytics. See Analytics for external tracking.

Social performance

Open Marketing > Social Planner > Statistics to review advanced analytics for your scheduled social posts. See Social Planner: track social performance using advanced analytics.

Custom metrics and reports

Build custom reports with metric-level filters and choose Meta Ads or Google Analytics as data sources, then schedule and export the report as a PDF. See Custom metrics: metric-level filters, Meta Ads, Google Analytics support and How to create a custom report, schedule and export report as PDF.

Where to start

Read the articles in this order to build a complete analytics picture:

  1. Understanding Attribution Source

  2. Google Analytics 4 Tracking

  3. How to record pageviews into Google Analytics for funnels and websites (GA4)

  4. How to send data to Google Analytics within a workflow

  5. Google Analytics widgets in dashboard and custom reports

  6. Analytics for external tracking

  7. Social Planner: track social performance using advanced analytics

  8. Custom metrics: metric-level filters, Meta Ads, Google Analytics support

  9. How to create a custom report, schedule and export report as PDF

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