Manage Threads comments in Social Planner
View and reply to Threads comments from Comment Management in Social Planner, without switching to the Threads app. Threads joins Facebook, Instagram, LinkedIn, TikTok, Communities, and Bluesky in the unified engagement inbox, and comments stay synchronized with Threads in near real time.
Before you start
Connect a public Threads account that is linked to Instagram, following Set up Social Planner and connect social accounts. Existing Threads users must reconnect their account once to grant the additional permissions Comment Management requires.
View and reply to Threads comments
Open Marketing > Social Planner.
Open Comment Management.
Select your Threads account.
Open the Comments tab.
View and reply to comments directly from the unified inbox.
What replies support
Replies use Threads' native capabilities: text, images, emojis, and location attachments. Threaded replies are supported to one level.
Requirements and limitations
Comment management is available only for connected Threads Business or Professional accounts supported by the Threads API, and only for comments on posts published via Social Planner.
Synchronization uses webhook-based updates from Threads.
Hide and delete comment actions are not supported.
Search requires a minimum of 3 characters.