The button appears only when at least one valid digital file is uploaded to the purchased product or variant.
Deliver digital products in your store
Deliver digital products by marking the product as Digital in Payments > Products, uploading its digital files, enabling the Order Confirmation Email for Stores, and turning on the Download button on the Thank You page. After checkout, customers receive their files through the Order Confirmation Email, the Thank You page, and the Customer Access Center.
Before you start
You need an ecommerce store, a product with pricing or variants, digital files, and the store notification email enabled before digital delivery works.
An ecommerce online store. See Set up an ecommerce online store.
A product created under Payments > Products with pricing or variants configured. See Create and sell products.
Digital files ready to upload.
The Order Confirmation Email for Stores setting enabled under Payments > Settings > Notifications. When this setting is disabled, customers do not receive access emails after checkout.
Upload digital files
Mark the product as Digital and upload its files so the Download button appears after purchase.
Open Payments > Products and open the product.
Select the price under Prices.
Scroll to Shipping and Delivery and change the dropdown to Digital.
Click Save.
Upload the digital files for the product or variant.
Save the product after uploading the files.
Digital files must meet these requirements:
Up to 10 files per digital product or variant.
Each file up to 100 MB.
Supported types include images, audio, video, documents, and ZIP files.
To bundle files, place them in a ZIP file under 100 MB.
Files download as separate files; separate uploads are not combined into one ZIP.
Enable order confirmation emails
Turn on the Order Confirmation Email for Stores so customers receive the email with the Access Downloads or View Order button after checkout.
Go to Payments > Settings > Notifications.
Enable Order Confirmation Email for Stores.
Click Save.
How customers download their files
After checkout, the customer receives the Order Confirmation Email and downloads files from the Customer Access Center.
The customer completes checkout in the store.
The customer receives the Order Confirmation Email.
The email displays an Access Downloads or View Order button when the purchased digital product has at least one uploaded file.
The customer clicks the button and is redirected to the Customer Access Center.
The customer logs in using the One Time Password (OTP) sent to the checkout email address.
The customer views the order and downloads the available digital files.
Customers can also open their orders directly at <storeurl>/store/account/orders.
The Download button appears only when at least one valid digital file is uploaded to the purchased digital product or variant; otherwise it stays hidden, and the Customer Access Center may display "No downloads available yet."
Files uploaded after purchase become available automatically.
Deleting all uploaded files removes the Download button from the Thank You page and Customer Access Center.
Add a Download button to the Thank You page
Add the Download button to the Thank You page so customers can start downloading right after checkout.
Go to Stores and select the store.
Open Edit Page Details.
Select the Thank You Page element.
Enable the Download Digital Products toggle.
Customize the Download button text and colors.
Click Save and publish.
Payment and shipping rules for digital products
Digital delivery is available only for orders placed through ecommerce stores, and it changes how payment and shipping apply to the order.
Cash on Delivery (COD) is not available when any product in the order is digital.
Shipping fees do not apply to digital products.
In mixed carts, shipping is calculated only for physical products.
When a physical product is purchased using COD, digital upsell products must use an alternate online payment method.
Digital products are fulfilled automatically, and their fulfillment details remain empty.
Physical products never display a Download button.
In mixed orders, only digital products with uploaded files display a Download option.
Frequently asked questions
Use these answers to troubleshoot digital product delivery.
Why is the Download button not showing after purchase?
Why does the Customer Access Center show "No downloads available yet"?
The purchased product has no uploaded files assigned to it.
What happens if files are uploaded after purchase?
Access becomes available automatically.
What happens if all uploaded files are deleted?
The Download button disappears from the Thank You page and Customer Access Center.
Can physical and digital versions of the same product be sold?
Yes, separate variants can be configured as Physical or Digital.
Can customers download without logging in?
No, they must verify access through the One Time Password (OTP) sent to the checkout email address.
Can COD be used for digital products?
No.
What happens in an order containing physical and digital products?
The digital product is delivered through the Customer Access Center, and shipping is calculated only for the physical product.
Are digital products automatically fulfilled?
Yes.
Do digital files download as a ZIP?
No, files download separately unless the store owner uploads a ZIP file as one of the digital files.