Yes. The action applies regardless of delivery type.
Apply bulk actions to products
Apply a change to many products at once from Payments > Products (inside your ecommerce store): select the products you want to update, then run a bulk action to change their store visibility, pricing, collections, or delete them.
Select products
Select products one at a time with the checkbox on each row, or use the top checkbox to select every product on the current page.
Open Payments > Products.
To select individual products, click the checkbox on each product row.
To select every product on the current page, click the checkbox at the top of the list.
To select all products in your organization, click the Select All prompt that appears after you select every product on one page.
Your current-page selection is retained when you navigate away and return. The whole-list Select All selection is not retained when you navigate away.
Choose a bulk action
Open the Bulk Actions dropdown after selecting products, then choose the change to apply. The action applies only to the products you selected.
Include in Online Store: makes the selected products appear in the online store.
Exclude in Online Store: hides the selected products from the online store.
Change Price: increase, decrease, or set new prices using fixed values or percentages.
Change Compare-at Price: the same pricing options applied to the Compare-at Price field.
Add to Collections: add the products to one or more collections, or create new collections.
Delete: removes the selected products after a confirmation.
Price updates affect all variants of the selected products, and pricing-related bulk updates reflect at the variant level. Increase and Decrease actions require an existing value for Price or Compare-at Price; products without a base value are not affected.
Filter products before a bulk action
Narrow the product list with filters before selecting products, and combine filters with Select All to target a specific group of products.
Click the Filters button in the upper right of the product page.
Choose a filter: Store Visibility (Included or Hidden), Collections (by name), or Source (All Products).
Select the products shown by the filter, or use Select All to include them all.
Limits and behavior
Bulk actions follow these rules:
Price changes that would result in a negative value are skipped for those products; the other selected products still update.
Only one bulk action can run at a time. The current operation must complete before another begins.
Visibility changes apply across all connected stores. To exclude a product from a specific store, use Sites > Stores, select the store, then open Products.
Deleting more than 50 products requires typing
Deletein the confirmation prompt.Deleted products cannot be recovered.
Bulk delete skips restricted products automatically: calendar-created products, Memberships/Communities-created products, and SaaS products with active or past-due subscriptions.
Changes affecting more than 300 products may take a few moments to reflect.
Bulk actions apply to digital and physical products.
Frequently asked questions
Can bulk actions apply to digital and physical products together?
Will bulk updates affect variants?
Yes. All pricing-related changes reflect at the variant level.
Can a bulk delete be undone?
No. Deleted products are permanently removed.
Products are created from Payments > Products; see Create and sell products to add products first, and Set up an ecommerce online store for the full store workflow.