Create social posts with Content AI
Create a social post with Content AI from Marketing > Social Planner: click + New Post, select Content AI from the dropdown, and answer the guided questions for the platform and content type you want.
Before you start
Connect the social account you want to post to before you create a post with Content AI.
A connected social account is required. Follow Set up Social Planner and connect social accounts if you have not connected one yet.
Create a post with Content AI
Open Social Planner, start a new post, and choose Content AI from the dropdown to launch the guided content-creation experience.
Open Marketing > Social Planner.
Click + New Post.
In the dropdown menu, select Content AI. This launches the guided content-creation experience.
Select the social media platform, such as Facebook, Instagram, or LinkedIn.
Select a content type, such as Post or Reel.
The guided experience is available only when you select Content AI in the New Post dropdown; other post-creation methods remain unchanged.
Review Brand Voice fields
Review the Brand Voice fields before generating: they are automatically filled where possible, and you can override them or add extra details for this post.
Brand Voice keeps generated posts consistent with your organization's voice, and the fields can be customized for each post.
Answer the guided questions
Mandatory questions are always visible; optional questions sit in a collapsible menu you can expand for additional control over the post.
The questions change based on the social platform and content type you selected. Optional questions are not required, but answering them can produce more tailored content.
Generate and publish
Generate the post, review the AI-generated content, make final edits, and then schedule or publish it as needed.
Each post is generated individually for its platform, so one generation produces a post for the platform you selected rather than posts for several platforms at once. Standard Content AI usage limits and pricing apply.