AI Features

Use Brand Voice with Content AI

Use Brand Voice with Content AI by turning on the Use Brand Voice toggle in the AI generator, selecting a saved Brand Voice, and generating — the AI then creates content from your organization's tone, target audience, brand purpose, unique selling proposition, and pain points. Brand Voice works in Social Planner, Blogs, the Email Builder, and Funnels & Websites, so the same brand parameters apply whether you are writing a social post, blog, email, or web page.

Before you start

You need a saved Brand Voice before Content AI can apply your organization's parameters.

If you haven't set up a Brand Voice yet, create one through Brand Boards first. You can update its parameters anytime through Brand Boards, and the changes reflect in Content AI.

Enable Brand Voice and generate content

Open any Content AI-supported tool, launch the generator, and confirm Brand Voice is on before defining the content. These steps use the Email Builder as the example; for the email-specific walkthrough, see Create emails with Content AI.

  1. Open a Content AI-supported tool: Email, Blogs, Funnels, Websites, or Social Planner.

  2. Launch the AI generator: open the Email Builder or content interface, click the AI button, and choose Generate with AI.

  3. Turn on the Use Brand Voice toggle. Brand Voice is on by default when a saved Brand Voice exists; turn it off for the session to generate generic content.

  4. Select the saved Brand Voice from the dropdown. You can save multiple Brand Voices, so pick the one that fits this content session.

  5. Click Preview Brand Voice to review the metadata used for content generation.

  6. Define the context of your content: choose the content type, such as Promotional, Introduction, Testimonial, or Cold Outreach.

  7. Add a Content Title — a short theme or campaign name — and a Description summarizing the goal or key message in 2–3 lines.

  8. Add the target keywords that should influence the generated content.

  9. Customize the tone and content settings, including an optional tone override (see Content settings below).

  10. Click Generate. The AI creates content using your Brand Voice inputs and the selected settings.

Content settings

Your Brand Voice autofills the tone and content settings, and you can override any of them for the current session — manual changes take priority over autofilled values.

  • Tone: override the brand tone with another style, such as Funny, Casual, or Excited.

  • Number of Variations: choose how many versions to generate, from 1 to 5.

  • Length of Content: choose Small, Medium, Large, or a Custom word count.

Review before publishing

Brand Voice increases alignment with your brand but does not guarantee an exact match, so review generated content for accuracy and brand fit before publishing. When you manage multiple brands or campaigns, save a Brand Voice for each and select the appropriate one for every content session.

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